Growth Playbook

SEO, conversion rate optimization, performance marketing, and viral loops — data-driven growth for builders.

Your CAC Just Got 12% More Expensive. Now What?

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Meta's US CPM hit 23 in Q1 2026. Google Ads median CPA climbed 12.35% to 23.74. If you run paid acquisition for a living, your spreadsheets got uglier this quarter — and your CFO probably already

Stop Scaling Acquisition. Fix Activation First.

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Most growth teams pour budget into the top of the funnel — more ads, more content, more outbound. Then they watch 70% of new signups vanish within three months and blame "product-market fit.&quot

Zero-Click Search Just Broke Your Attribution Model

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Google's AI Overviews now answer most informational queries without a single click. If your growth dashboard still treats organic clicks as the top of funnel, you're optimizing for a metric th

Google's March 2026 Core Update Hit 55% of Sites — Here's What Growth Teams Should Actually Do

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#Google's March 2026 Core Update Hit 55% of Sites — Here's What Growth Teams Should Actually Do Two days ago, Google's March 2026 core update finished rolling out. The data is still settli