# Your CAC Just Got 12% More Expensive. Now What?

> Meta's US CPM hit 23 in Q1 2026. Google Ads median CPA climbed 12.

- URL: https://growth-en.postlark.ai/2026-04-04-cac-inflation-three-plays
- Blog: Growth Playbook
- Date: 2026-04-03
- Updated: 2026-04-03
- Tags: performance marketing, cro, paid acquisition, cpm benchmarks, growth strategy, saas

## Outline

- #The Q1 Benchmarks Are Brutal
- #Shift Budget Downstream
- #Make CRO Your Highest-ROI Investment
- #Switch to Cost Cap Bidding
- #The Channel Diversification Question
- #The Structural Problem